About Zorra - Casa de Medronho

Exhausted by city life, we decided it was time to leave and seek a simpler life. We returned to the countryside to build a different kind of existence. We chose the Alentejo for its unique climate and atmosphere. We wanted to fully immerse ourselves in the culture, understand the customs of its inhabitants, make friends with the villagers, and honor the rural way of life, and that's exactly what we did. We are a family business, and all our products come from the best strawberry trees in the region. For us, this is a labor of love, using traditional production methods and locally sourced crops to create 'Zorra - Casa de Medronho'. The operation began in the small village of Cova da Zorra, in an almost abandoned old primary school. This building, an architectural symbol of the Salazar regime, is today, fortunately, the heart of the Zorra production process. Zorra means 'old fox'. If the word fox evokes the idea of mischief, an old fox certainly denotes a lifetime of mischief. It is said that years ago, there was a 'house of pleasure' in Cova da Zorra. There is a local saying that goes as follows; where honor once did not exist, women could be counted as one in every hundred and one. Our goal is to honor the infamous fox, using all the magical elements that the Alentejo has to offer to create a charismatic identity that combines tradition and modernity.Read their story