About Felicity Designs

Hi, I'm Felicity, founder and illustrator at Felicity Designs. We specialise in creating bright and beautiful greeting cards and paper goods from our home studio in the small market town of Frodsham, Cheshire. Established by myself and Dave (my fiancé) in 2020. I consider myself very fortunate to have grown up in a creative family where we always enjoyed visiting stunning houses and gardens across the UK. My summer holidays abroad frequently involved painting with my grandma. She was the first person to gift me my own watercolour paint set, and sending greeting cards and letters has always been a family tradition. After studying floristry at college and working as a florist for many years, I pursued a course in print and pattern design at Winchester School of Art, which has led us to where we are today. I combine my lifelong love of art and design with flowers, gardens, wildlife, colour and typography. Our design philosophy focuses on crafting distinctive designs and cards that are meant to be kept and treasured. Each design begins on paper and is lovingly hand-illustrated and hand-lettered using watercolour, ink, and small touches of gouache. It is important to us to use quality, sustainable materials and to have all our paper products designed, printed, and packed in the UK. We also grow some of our own flowers to use in promotional photos. We look forward to showing you our full range of colourful greetings cards. Felicity & Dave xRead their story