About Yoshiaki Ito Design

Founded in 2020 in Brooklyn, NY, by Yoshiaki “Yoshi” Ito, a multiple award-winning designer and craftsman, our brand creates innovative, sustainable toys that blend play, art, and function. With over a decade in NYC’s design industry, Ito specializes in mechanical design, 3D modeling, and craftsmanship, bringing a unique perspective to every creation. Our flagship product, Morphits®, exemplifies this approach—transformative, wooden puzzles for kids and adults alike. These affordable, eco-friendly wooden puzzles engage the mind while serving as interactive decor. Inspired by Brooklyn’s modern sensibility and Japan’s rich aesthetic traditions, Morphits® offer a playful yet sophisticated experience for all ages, encouraging creative play and curiosity. Each Morphit® is precision-carved using sustainable materials and finished by hand for quality and artistry. The wooden puzzles highlight the warmth of natural materials, making them not only fun but also a piece of eco decor. Designed as affordable wooden puzzles, Morphits® provide an engaging, hands-on experience while being mindful of our planet. Perfect for toddlers, kids, and anyone seeking unique, affordable wooden puzzles, they seamlessly fit into homes, offices, and museums. Featured at MoMA, the Smithsonian, MIT Museum, and Grand Palais, Morphits® inspire creativity and play worldwide.Read their story