About Mad Tallow

At Mad Tallow, we set out with a simple goal: to bring food back to how it used to be—honest, flavorful, and made with real ingredients you can trust. Our chips are crafted in Texas and fried in 100% grass-fed beef tallow, just like they were before industrial seed oils took over. The result? A rich, clean flavor and a perfectly satisfying crunch that’s hard to find today. We’re proud to do things differently. No shortcuts. No artificial ingredients. Just quality potatoes, simple ingredients, and the pure, time-tested goodness of beef tallow. The name Mad Tallow comes from our passion—and maybe a little obsession—for bringing back traditional cooking fats and bold, craveable flavor. Once you try our chips, you'll understand why we say it’s a taste you’ll be mad for. Made by hand, made in Texas, and made to remind you what real food tastes like.