About Y/ELM Protection System

Y/ELM was founded in Stockholm in 2021 out of the desire to remedy the lack of a progressive and innovative trademark on the equestrian market. Ride safe. Ride free The full riding experience. Our new riding safety standard allows us to enjoy our sport more. Y/ELM+ - Safety and Protection: by Riders, for Riders Behind the brand is rider Alexandra Berhe, who, together with product development expert Erik Liden, wants to take safety for riders to the next level. Alexandra brings the experience and intuition of a long-time rider to the brand, who has spent countless hours in the company of horses, in stables and in the great outdoors. As a product consultant and former Member of the team behind the Swedish winter sports and Cycling protection brand POC brings Erik an almost unsurpassed Product development expertise in Y/ELM on. The duo has signed up for Objective set, the general Safety standard for riders to increase it with products for other active sports such as Cycling, skiing and climbing to compare. Swedish minimalistic design Uncompromising comfort and safety Modular add-ons for additional features Y/ELM lives and breathes riding. We have set ourselves the task of raising safety and comfort standards for our fellow riders so that they can chase their thrills even more intensively. All Y/ELM products are designed to achieve this goal.Read their story