About Le Cliche

“The everyday form, reimagined.” — Reinterpreting the familiar form. Le Cliché is the new young contemporary line from ENDLESS BLU. Rather than simply meaning “cliché,” the name represents a brand that redefines familiar silhouettes with sophisticated modernity. With a conceptual yet effortless sensibility, Le Cliché discovers newness within the ordinary — And that is the essence of our identity. We reinterpret patterns, prints, and everyday icons in ways that feel both comfortable and refined, creating pieces that are distinctive, contemporary, and uniquely ours. Moving beyond fast fashion, Le Cliché is devoted to crafting meaningful, sensibly designed garments — pieces you want to own, cherish, and keep. This is the core value that defines our brand.Read their story