About Jilly Bing

Founded by Asian American mother Elenor Mak, Jilly Bing was inspired by her search for a doll that reflected her daughter's heritage, free of clichés and stereotypes. The company’s mission is to bring authentic representation to playtime with dolls and toys that meaningfully celebrate Asian American heritage. Two Dolls, One Mission: Celebrating the Diversity of Asian American Stories ~The Jilly Doll is the first true-to-life Asian American doll and the debut character in the collection. ~The recent launch of the Riley Doll—a new character designed to represent mixed Asian and Caucasian backgrounds—furthers Jilly Bing’s mission to create lovable Asian American characters that reflect the diversity of today’s community.Read their story