About Smug

Invest in Rest, Invest in Health, Invest in Yourself Imagine: it's the end of a long day. Your mind is calm, your body relaxed, and as your eyes grow heavy, you surrender to the tranquility of sleep. You drift off effortlessly, enjoying a full night of undisturbed rest. After all, a great day begins with a good night's sleep. In today's fast-paced world, achieving such restorative rest can seem elusive. Hectic schedules and daily stresses often disrupt our sleep, impacting our health and well-being. At SMUG, we're dedicated to changing that. Our mission is to provide affordable, innovative products designed to enhance your sleep quality, boost your health, and elevate your self-care routine. We believe that investing in rest is a vital step toward becoming the best version of yourself. Our commitment to excellence has been recognized with accolades such as: IndyBest's #1 Best Buy: Our 100% blackout sleep mask was named the top choice in The Independent's list of "Best Eye Masks for the Perfect Night's Sleep."​ Hip & Healthy Sleep Award: We were honored with the "Best Sleep Mask" award at the Hip & Healthy Sleep Awards.​ We continually evolve alongside our customers, designing products that genuinely contribute to your wellness journey. From our signature 100% blackout sleep masks to a range of beauty and wellness tools, each item is crafted with your self-care in mind. If you're seeking sweet dreams and a renewed sense of self-love, you've come to the right place. Read their story