About Epiony Ltd

Emma Easton-Powell, CEO and founder, was born and raised in Birkdale, in the North West of the UK. She currently own two ponies, a retired 29-year-old palomino Welsh section C called Polo and a Fell pony called Bee (also known as Broughs Bee) who is 12. When she gets the time Bee does some showing and dressage. Emma started her brand from the ground up at the age of 19 with no previous experience or funding. She started with £200 she had saved up from her birthday and Christmas and started The Massage Mitt in 2014, then rebranded to Epiony Ltd in 2016 and since then has continued to grow into a ​global therapy brand with a current portfolio of 51 stores stocking Epiony's products and working with directory of over 100 physiotherapists worldwide. FUN FACT-‘Epiony Ltd’ is named after the Greek goddess of soothing pain ‘Epione’ an appropriate name for the products sold. The Heat Pad was Epiony's first product, it's made in Britain and was launched in the September of 2016. It quickly became a huge success, gaining recognition from national magazines such as Your Horse and Horse and Hound, as well as with Olympic riders, professional physiotherapists and vets. The success of the pad just continued to grow, helping people with serious injuries, muscles/nerve diseases such as fibromyalgia and herniated discs along with helping horses with kissing spine and SI joint problems. Epiony now has a portfolio of 4 feel good therapy products. Read their story