Simply the Best by Nicole wholesale

About Simply the Best by Nicole

Simply The Best began in 2021 with a simple idea: the best jewelry is more than something you wear. It holds a story. Founder Nicole Bekerian started the brand after losing her dog of 11 years, Gibbs, who was, quite simply, the best. What began with one meaningful bracelet created in his memory soon grew into a collection of jewelry designed to celebrate the people, moments, milestones, and memories that mean the most. Today, Simply The Best is a Massachusetts-based jewelry brand creating timeless, everyday pieces that are made to be worn, gifted, and loved for years to come. Each collection is thoughtfully designed and handmade with an emphasis on quality materials, effortless style, and the little details that make a piece feel personal. From freshwater pearls and coastal-inspired designs to everyday beaded staples, our jewelry is intentionally versatile. These are pieces customers can reach for every day, layer into their own style, or choose when they are looking for a gift that feels a little more meaningful. At the heart of Simply The Best is the belief that the best gifts aren't really things. They're reminders of a person, a place, a milestone, or a story worth holding onto. We're proud to partner with boutiques and retailers who care about what they bring into their stores and are looking for jewelry their customers can connect with, come back for, and make part of their own stories.Read their story