About Modest Mermaid

Hi, I'm Emily, Founder and CEO of Modest Mermaid. Our mission is to empower women and girls with Australian-designed swimwear that blends comfort, confidence, and style. At Modest Mermaid, we create fashionable swimwear with the coverage you desire, ensuring you feel and look amazing. Drawing from my experience with top global fashion brands, I saw a gap in the market for swimwear prioritizing comfort and confidence, inspiring the creation of Modest Mermaid. Our brand is more than just swimwear; it's a movement empowering women to celebrate their style and individuality while feeling comfortable. We are committed to making our range accessible to all, ensuring everyone looks and feels their best, whether poolside, chasing kids, or catching waves. Each piece in our collection tells a story of unity, empowerment, and individuality. From versatile A-line swim dresses to various tops, bottoms, accessories, and girls' swimwear, customers can mix and match to express their unique style. Our swimwear, designed for freedom and sun protection with SPF50+, is easy to wear, fuss-free, and exceptionally comfortable, so you feel empowered and incredible every time you enjoy the beach with loved ones. Explore Modest Mermaid, embrace your personal style with confidence, and discover our swimwear.Read their story