About The Seaside Proper Children’s Company

At Seaside Proper, we create children’s clothing that blends classic Southern charm with everyday comfort. Each piece is thoughtfully designed for modern families—easy to wear, mix-and-match styles made with quality fabrics that last. Our collections are timeless, versatile, and crafted to be as beautiful in the shop window as they are in everyday life. We’re proud to partner with boutiques who share our love for proper, classic styles that parents can trust and little ones love to wear. Read their story