About Swim Shady

Swim Shady was born from a mission to redefine beach days with innovative, stylish solutions—starting with The Swim Shady, a compact, lightweight solo beach shade designed for effortless sun protection. Jeremy, Co-Founder and Company Director of Swim Shady, grew up on the iconic beaches of Sydney. With a background in the world of sports, he brings a fresh perspective to beach life, driven by a passion for creating innovative and practical solutions that enhance the coastal experience. Elizabeth, Co-Founder and the strategic powerhouse behind Swim Shady, brings a sharp, analytical mindset from her background in finance. Recognising that many beachgoers, like herself, struggled to find practical shade options, she was driven to create a solution that makes sun protection more accessible. Their journey began in the summer of 2021 during a beachside date that turned frustrating due to a cumbersome and dated beach umbrella. Determined to create a better solution, they developed The Swim Shady - an innovative, lightweight product designed for modern beach lovers. Featuring an intuitive, tool-free setup, adjustable canopy, UPF 50+ protection, and a compact design, The Swim Shady strikes the perfect balance of practicality, portability and style. Today, Jeremy and Elizabeth share a passion for effortless beach experiences. Together, they continue to enhance outdoor adventures, making them safer and more enjoyable for everyone.Read their story