About Nova Jewels LA

We are more than a jewelry brand. We are a quiet rebellion against the ordinary. Rooted in three generations of diamond craftsmanship, our mission is simple: to restore meaning to the way we wear jewelry. Every piece we create begins not with a mold but with a feeling. We carve rare diamond shapes that most brands avoid—forms that stir memories, reflect desires, and symbolize transformation. Each cut is an opportunity to tell a story, to celebrate the individual, and to spark a connection that goes beyond mere sparkle. Diamonds should do more than catch the light; they should speak. That’s why our cuts are different—because you are different. In a world of mass-made, we exist for those who demand the exceptional. Welcome to the movement. Welcome to jewelry that feels as purposeful as it looks.Read their story