About Grafton Essentials

“Shark Cushion Slides” The basic idea was to bring a unisex product and target a wider market that relies on comfortable footwear. The major component is rubber, which was traditionally related to surfing, beachwear, or hot weather footwear, but is now largely preferred both indoors and outdoors. The market is driven by youngsters who seek comfort, trend, variety, and uniqueness, but rubber slides also reduce discomfort and provide coolness, thus being a great choice for people of all ages. We used a unique shark’s face style design which is funky, attractive and keeps the child within us alive. It also symbolizes shark’s features such as power, protection, movement, efficiency, and innovation, which we have incorporated in our slides. Read their story