About OBJECT & DAWN

Object & Dawn is a luxury accessories and jewelry brand founded by Azerbaijani-Swedish designer Saida Mouradova in 2017. The brand is renowned for its modular, handcrafted pieces that blend ancient artisanal techniques with contemporary design, offering versatility and sustainability in high fashion. Founder’s Vision. After two decades in New York's fast-paced fashion industry, Saida sought to create adaptable jewelry and clothing line that resonate with modern lifestyles. Inspired by ancient beading techniques and vanishing crafts, she established Object & Dawn to celebrate craftsmanship, cultural heritage, and individuality. Modular Design Each piece is designed for transformation, allowing wearers to customize their look from day to night. Modular elements enable the addition or removal of components, catering to various occasions and personal styles. Artisanal Craftsmanship We vanishing techniques, such as exclusive Indian beading and Balinese silk production, ensuring each item is a testament to cultural preservation and superior quality. Ethical and Sustainable Practices We're committed to anti-fast fashion principles, emphasizing fair-wage partnerships, eco-friendly materials, and ethical sourcing. Production is localized to support communities and reduce environmental impact. Read their story