About Properly Improper

At Properly Improper, we’ve grown from a passion project into a brand that ships thousands of products across the country and abroad every month. Our mission is to empower individuals to embrace their true selves, unapologetically. Founded by a product designer with a background in major retail, Properly Improper merges two worlds: professional experience and a personal belief that everyone should be free to express themselves however they choose. Growing up with restrictive expectations, we created this brand to celebrate self-expression, humor, and individuality—without limits. Our products are more than just gifts—they’re reminders that you can do what you want, create what you desire, and go wherever your heart takes you. No judgment. No rules.Read their story