About PureGene LTD

Gene in a Bottle is the only skincare line in the world using authentic Rosa Alba, a rare breed of white, oil-bearing rose. Our high-performance, natural formulations are made using smart natural and organic ingredients and are created using clean, sustainable and transparent practices. At Gene i n a Bot t l e, everything we do is about authenticity and transparency. It is about everything we love – the art, the music, the design. We believe in sustainability as a concept of living. We have developed the product line in complete alignment with our personal values – integrity and ethics. We take a determinedly independent approach to research and development. The formulations have been developed in partnership with a long-established Bulgarian rose Grower. No middleman, a completely transparent supply chain. Founded by Lora Nikolaeva and Antonia Krusteva Flint, two women with a shared mission to share the magic of the Bulgarian rose with the world. Antonia is a beauty entrepreneur with decades of experience with ingredients and formulations, and Lora is the founder of Lora GENE, a women’s lifestyle brand and certified B Corporation. Each year, Lora and Antonia join the May rose harvest in Bulgaria’s famous Rose Valley, helping gather the roses used in our Gene in a Bottle products.Read their story