About Lost & Vegan

We believe plant-based culture deserves the same reverence as fashion, art, and design. Not as an alternative. Not as a statement. But as culture itself. We exist to document, curate, and produce the most considered expressions of modern plant-based living from editorial storytelling to thoughtfully designed products. Our approach is intentional. Our aesthetic is refined. Our perspective is global. This is a space for those who value substance as much as style. For those who understand that what we consume visually, culturally, materially — shapes the future. The magazine is a considered exploration of plant-based culture, approached through fashion, design, travel, and modern living. Each issue is carefully curated, featuring original editorial, and long-form storytelling produced with the same intention as a collectible object. Read their story