About Live AMARA

Live AMARA is a functional jewelry brand that promotes conscious moments of tranquility and grounding through the evidence-based theory of engaging the senses to ease the mind. AMARA, deriving from the sanskrit word “amar” which means everlasting, eternal. Live AMARA should serve as a reminder that our souls are separate from our bodies and are eternal and everlasting . That in our purest form, we are light; we are peace; we are love. And the way to get back to our purest state is to ground ourselves and be in a state of calm through the highs and the lows of life. In the midst of the chaos and stresses that come with everyday life, it is easy to lose sight of approaching the world with the state of love, light, and peace. At AMARA, our goal is to bring all of our humanity back to the purest form of ourselves by designing products that serve as tools and reminders to take a moment to ground ourselves.Read their story