About R5

R5® Living is an innovative startup and B Corp™, founded in Bergamo, to develop low-impact personal and home care products. Our Casa products are formulated with plant-based surfactants, deriving from the circular economy, the perfumes are allergen free, the food colorants. Vegan friendly and not tested on animals. Our Beauty products are formulated with ingredients of natural origin, Vegan, dermatologically and nickel tested. Our products are all MADE IN ITALY. The philosophy is in our logo: Rethink, Refill, Reuse, Reduce, Relax. Our manifesto is contained in these 5 words. Rethinking the way in which we produce and consume, with a view to the highest quality and strong attention to the environment. Eliminating useless and single-use packaging, reducing the consumption of water and plastic and promoting a new life for products. And for that we deserve a bit of relaxation. The highest quality is a must for us, the format and consumption as well. Every R5 product is Plastic Negative Certified by RePurpose Global: we are among the first companies in the world and the first in Italy to more than compensate for our plastic footprint. 5% of our revenue is allocated to social reforestation projects. Read their story