About FUR4

Brand Story for FUR4 FUR4 was founded by David Porter, the original creator of the world-renowned FURminator®, a product that transformed the pet grooming industry and became a household name for pet parents everywhere. With FUR4, David and our team are building on that legacy to deliver the next generation of grooming solutions — tools designed for performance, durability, and comfort for both pets and their owners. Our products are made with premium materials such as carbon fiber blends and antimicrobial additives, engineered for long-lasting use and hygienic care. Every design is tested with professional groomers and veterinarians to ensure effectiveness across breeds, from short-haired to long-haired pets. But FUR4 is more than just grooming tools. We’ve created an enterprise-class platform that supports retailers and customers with advanced ecommerce, logistics, and fulfillment systems. This ensures that our retail partners enjoy reliable supply, seamless integration, and strong consumer support. At FUR4, we believe grooming is not just about reducing shedding — it’s about improving the bond between people and their pets through easier, more enjoyable care. By combining innovation, quality, and trusted expertise, we aim to once again reshape the grooming category and bring meaningful value to both retailers and pet families worldwide.Read their story