About Petaluma Inc.

For a weekend escape from their home in Oakland, founders Caroline & Garrett brought their dog Leo to enjoy the fields of a small Petaluma hobby farm. When Leo played with the baby goats and pigs (and coexisted with the hens after a talking-to from the rooster), the line between our beloved pet and the animals we ate became permanently blurred. The experience capped years of discomfort and doubts about eating animals and began their path to a plant-based diet. It also pushed them to become more informed about nutrition and challenge the misconception that plants cannot provide enough protein or nutrients. At the time, Garrett was leading one of the world’s largest dog health studies at a major pet care company, where he worked with experts in animal health and pet food manufacturing and gained insight into the massive role that pet food plays in our broken agricultural system. It became clear that plant-based ingredients could nourish our dogs with a radically smaller footprint. After two years of R&D from professional nutritionists (and less professional canine testers), Petaluma is excited to offer a more considerate dog food choice that borrows a name from the place it all started.Read their story