About Chokehold Cosmetics

Chokehold Cosmetics is a love letter to self-awareness. We believe beauty isn’t about trying harder, standing louder, or proving anything to anyone. It’s about knowing who you are, embracing it fully, and allowing that presence to speak for itself. When someone is aligned with themselves, people notice — not because they’re demanding attention, but because confidence is undeniable. Chokehold exists where softness meets strength. Where intention matters more than performance. Our products are designed to be felt, worn, and remembered — luxury makeup that enhances expression rather than masking it. Every formula is vegan, cruelty-free, and created with the belief that beauty should feel grounding, not overwhelming. This brand was built with care, patience, and purpose — inspired by the idea that confidence doesn’t need permission. It doesn’t apologize. It simply shows up. Chokehold Cosmetics is for those who move through the world with quiet certainty. Who lead with presence. Who don’t chase attention — yet somehow hold the room. That’s the chokehold.Read their story