About Axa Shoes

The Di Bello Spa Group and its main brand Axa Shoes, was born from the intuition of the brothers Raffaele and Antonio Di Bello who in 1992, strong of a decades of commercial experience, they decided to seize the opportunities that the footwear market offered. As a small business entity, in a few years the Group Di Bello has developed into a structure rooted in the first place in marketing and production of footwear products focused on the “slippers” sector. Constant investments in the area of research and innovation have led the group to the now proven DeoFit® system studied by internal researchers, the system makes footwear always fresh, dry and super fragrant. The innovative process is based on “microencapsulation”, that is, a process in which they are “locked up”, within protective shells, “microcapsules” with particular essences, thus avoiding the evaporation of fragrances as happens in normal perfumed products; only later with daily foot movement do you will favor the rupture of the microcapsules that release the scented fragrances. Read their story