About DITTA Alessandra Avallone

A brand is not born as such, it becomes one. Inspired by a strong and multifaceted woman, the Alessandra Avallone brand became one of the main players in the sector at the end of the 1980s. After an initial supply phase for various partners, the need for a direct relationship with customers prevails. The first Avallone boutique was born in this way, in the late nineties. The laboratory in Via Pavia, the one in which the creations take shape, is transformed into a small retail shop, through which the awareness of a brand recognized for its taste and ability to intercept trends grows. Thus in the mid-2000s the third boutique arrived, in Via Chiaia, one of the most populated arteries in Naples, among citizens and tourists. Each collection is the creation of a new world for a woman who is attentive to style, independent and unrepentant to herself, aware of the fact that an accessory becomes precious also and above all, if she manages to donate to those who wear it, their own, unrepeatable identity.Read their story