About Rugged Paw

Hi! We are Rugged Paw. In our line, we currently have a multi-purpose balm, tonic spray, and shampoo. All of these products are built to soothe, heal, cleanse, and maintain healthy skin, paws, and coats for your pet. Our mission is for these products to reach and help as many pets that need it as possible, while using the safest and best ingredients. Why Rugged Paw, you ask? Bronson! In 2016 my husband and I rescued his sweet soul from Perth Amboy, New Jersey. We quickly learned that whatever rare and chronic skin issues he was having was beyond a quick fix; and no, it was not just allergies. After lots of researching, vet visits, trial, error, and more, I (Ashley) had the idea of creating something that would not only be safe for my sweet (and unfortunately suffering) pup, but healing, soothing, and beneficial to all of his skin ailments. After bringing this idea to Zach West (Shear Revival - our parent company), with his talents and experience, and my ideas, we were able to create a line of products that would not just help Bronson, but other pets too! And so, alas, in 2018, Rugged Paw was born. Read their story