Drive me Nuts was born from an association between two friends, Louis and Julien, both challengers looking for changes in their lives. As an athlete, Louis began making his own peanut butter in his kitchen when he became a vegetarian in his quest to replace animal protein in his diet. He discovered that peanut butter was the ideal fuel for his body, helping him recover between exhausting workouts. While shopping at traditional supermarkets, he quickly encountered a problem. He couldn't find a peanut butter that could meet his needs. All the spreads offered in supermarkets were filled with added refined sugar and incomprehensible ingredients that he couldn't even pronounce. The only natural options were rather bland and lacked a strong identity and message. To solve this problem, Louis decided to make his own peanut butter and meet his challenges by replacing animal protein in his diet, all while having fun. Having a little fun, that's why Julien joined the team. A gourmet and challenger looking to become an Iron Man, he joined the team to add a bit of exotic flavor to our magical recipes. We wanted to create a spread that was obviously healthy and delicious, but also fun.