About Place du jour

Welcome to Place du Jour, a family story that began in 1989 and has continued for three generations. In 1997, inspired by our journey and expertise, we created Place du Jour. This brand embodies our commitment to women's fashion, with a particular focus on jeans, a true cornerstone of our collection. At the heart of our identity lies the jean. Since our beginnings, we have positioned ourselves as jean specialists, gradually expanding our range to include other textiles. Today, we define ourselves as jean artisans, mastering this noble material with the expertise accumulated since the early days. We experiment, test, and adjust, which has allowed us, since the launch of our brand, to develop our own techniques. To achieve a good jean, it's the alchemy between a good cut and a good wash. That's why it's important to master the production process to offer the best products. This is how we have established ourselves as jean specialists. At Place du Jour, we strive to offer a range of women's ready-to-wear products that combine quality, style, and comfort at a reasonable price. Each item we design is the result of a meticulous process, where the quality of materials and the finesse of details are our top priority.Read their story