About Clétte

Clétte was born in Hawaii and built for real life, where comfort meets confidence and sexy doesn’t come with a disclaimer. Founded by a mom of two who wanted to feel like herself again (between school drop-offs, work calls, workouts, and date nights), Clétte creates minimalist, feel good underwear that’s made to move with you. Think elevated basics that don’t dig, don’t ride up, and definitely don’t try too hard. Each collection is inspired by the beauty of Hawaii, our seasonal prints nod to nature, while our everyday neutrals keep things simple, soft, and versatile. From buttery-soft bralettes to undies that actually fit (and flatter), Clétte transforms daily essentials into pieces you’ll actually look forward to wearing. Always comfortable. Always considered. Always a little bit cheeky.Read their story