About Make It Cute

Make It Cute. Keep It Kind. We’re three childhood best friends who met in kindergarten and grew up dreaming big. Years later, we became moms around the same time and found ourselves dreaming again—this time, of toys that were safer, sweeter, and more sustainable. So we created Make It Cute™. Founded by actress Amanda Seyfried, Anne Hoehn, and Maureen North, it’s a little brand built with big love for our kids, your kids, and a more magical (and less plastic) world. We believe toys should spark joy, not end up in landfills. That’s why everything we make is non-toxic, plastic-free, and thoughtfully designed for endless imaginative play, while looking beautiful in your home. What makes us different? Design-forward: Toys that complement your living room, not clutter it. Planet-minded: Plastic-free materials that keep play out of landfills. Imagination first: Screen-free spaces where kids write the storyline. Family owned: Built with big love for our kids and yours. You are not just a customer—you are part of our family. Together we are kicking plastic out of the toy aisle, one magical moment at a time. Let’s Make It Cute. Read their story