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Founded in New York City during the pandemic, Tom’s Perfect 10 began as one man’s epic, culinary quest. Unable to find his perfect granola, Tom began concocting his own, with the help and occasional messy misadventures of his three young children. When the pandemic struck and Tom found himself confined to a New York City apartment, Tom launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of eighteen-thousand-plus, earning it the moniker of the “Birkin of Granolas.” With each monthly granola, Tom invites his community to give feedback via a scorecard—sharing their “grainular” analysis of his oat-y delights with the world. After analyzing thousands of reviews, Tom’s Perfect 10 brand launches only the very highest scored granolas. Introducing two granolas that have made it through this exceptionally discerning selection process: Ginger Zing and Classic.
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Founded in New York City during the pandemic, Tom’s Perfect 10 began as one man’s epic, culinary quest. Unable to find his perfect granola, Tom began concocting his own, with the help and occasional messy misadventures of his three young children. When the pandemic struck and Tom found himself confined to a New York City apartment, Tom launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of eighteen-thousand-plus, earning it the moniker of the “Birkin of Granolas.” With each monthly granola, Tom invites his community to give feedback via a scorecard—sharing their “grainular” analysis of his oat-y delights with the world. After analyzing thousands of reviews, Tom’s Perfect 10 brand launches only the very highest scored granolas. Introducing two granolas that have made it through this exceptionally discerning selection process: Ginger Zing and Classic.