About Pairs Socks

We believe in the joy of wearing a really good pair of socks. Your socks should never be an afterthought — they are the foundation of your day. At Pairs, we look beyond ordinary cotton. We source the world’s finest fibres — Alpaca, Mohair, Merino, Bamboo, and Wool — working alongside dedicated makers who share our commitment to sustainability and quality. Pairs was founded in Scotland in 2020 by Alice Macfarlane who discovered the need for better socks during a cold walk with her young daughter. Frustrated by socks that couldn’t withstand Highlands weather, she set out to create her own. “Most of us spend our days wearing socks that don’t serve us — we never question it. We’re used to poor quality cotton but there are far better fibres for our feet.” — Alice, Pairs Founder Crafted from the finest natural materials, Pairs are socks you’ll reach for every single day — and once you wear them, you’ll never want to take them off. “It’s the small things that can transform an ordinary day — beautiful socks are one of them. My hope is that everyone can experience the simple pleasure of wearing Pairs.” — Alice, Pairs Founder Read their story