About San Diablo Artisan Churros

Ever since I had my first filled churro in Mexico years ago, I've never been the same. I not only thought it would be irresponsible not to bring something so ridiculously good to America, but I've dreamt of introducing this heaven-sent artisan treat with a gourmet twist and an engaging brand experience. San Diablo Artisan Churros was inspired by my travels to Mexico and Latin America and by my desire to create exceptionally delicious, unique churros and a truly special experience that brings everyone deep-fried happiness! Since 2016, we have handmade millions of fresh churros in pursuit of our mission to fill lives with happiness. In 2024, San Diablo Artisan Churros expanded that expertise to become the first nationwide CPG gourmet churro brand — making the highest quality, artisan-made churros now available anytime, anywhere. Our frozen filled Take & Bake Churros and ready-to-eat, first-ever innovative Itty Bitty Churro bits are crafted from scratch with premium, real ingredients, delivering a bite-sized, indulgent, and nostalgic cinnamon treat once only found on vacation, at events or theme parks — now available for both retail and foodservice. San Diablo is rapidly expanding in national retail and foodservice, supplying frozen churros to grocers, independent restaurants, and entertainment venues. We have proven velocity and consumer demand with strong repeat purchases and viral social media traction. Read their story