About FTP Endurance Fuel
FTP Endurance Fuel was built from a simple frustration: endurance athletes deserved better than sticky gels, excessive plastic waste, and overpriced fueling options that didn’t always deliver in real-world conditions. Founded by a competitive endurance athlete, FTP was created to rethink how athletes fuel during training and racing — combining performance-first nutrition with practical, sustainable formats that actually work when it matters most. At the core of the range are our Energy Pastilles — a chewable alternative to traditional gels that deliver fast, effective carbohydrates without the mess. Each serving provides an optimal glucose-fructose blend for sustained energy, while the texture and taste are designed to remain easy to consume even deep into long efforts. Alongside this, our Power Fluids drink mix combines dual-source carbohydrates, electrolytes, and tart cherry — supporting both performance and in-session recovery, a key differentiator for endurance athletes training at high volume.
