About Rich In Color Cosmetics

Beauty Executive launches inclusive lipsticks dedicated to those Rich in Melanin Rich In Color Cosmetics is a powerful force in the cosmetic industry. Rich In Color was born of CEO, Shalena Maxfield Edward’s personal experience in the beauty industry. She saw the need for high quality, luxury cosmetics that performed for clients with beautiful, “Rich Melanin Skin” and she has filled the need flawlessly. “Living life Lavish, Loud, and Rich In Color.” That is Shalena’s goal for each person who expe- riences Rich In Color Cosmetics. She shares, “I came from a world where I had to constantly mix foundations to get my shade.” Shalena wanted more for herself and more for her clients. Rich In Color Cosmetics provides ready to wear cosmetics for everyone with a focus on a wide variety of options for Women of Color. No mixing, no limited options, just a gorgeous variety of products that are ready to enjoy. Quality and safety doesn’t sacrifice luxury here. Rich In Color Cosmetics is cruelty free, vegan and formulated with clean ingredients. The products have been received with high praise from clients and beauty industry professionals alike. Shalena’s mission of promoting self love and em- powerment to women across the world combined with her infectious energy and expert beauty industry experience have gained Rich In Color a dedicated and enthusiastic following. Notable features and collaborations include: ● Read their story