About F.a.m.

The creators It is with years of experience in the world of fashion and ready-to-wear that Alex and Alain choose to found the denim brand F.A.M with an eco-responsible approach. For them, denim is a common passion that they decide to use in order to prove that it is possible to combine aesthetics, comfort and authenticity. Methodology and ethics F.A.M jeans are designed to compliment the feminine silhouette and offer a pleasant wear. Since the conception of F.A.M, well-being has been a constitutive and unquestionable quality for the brand. Hence the name “F.A.M” which refers to “Feeling good about myself” that is, being good in your body in the English language. For F.A.M, successful jeans are jeans in which you accept yourself a little more. We have therefore chosen to develop articles with noble materials, made of natural fibers. With each new season, collections are modernized and reinvented.Read their story