About Profiling Beauty

Bring a little bit of Italy to your shop! Italy is known world wide for their quality formulations with large well known companies choosing to formulate and produce there due to their strict formulation guidelines, quality ingredients and history of putting out the best personal care products on the market Helan is a company out of Genoa Italy, formed in 1976 way ahead of the natural and organic self care trend. The company features 6 doctors - all with specialties in personal care formulation. Choosing not only the most high quality ingredients, but also respecting sustainable and ethical manufacturing and procurement. All products are organic, fair trade, eco-friendly, certified ICEA Cruelty Free and tested 100% free of Nickel, Cadmium, Tin and other common contaminants. Read their story