About The Cycle

I’ve been working in the fast-paced world of tech (think Snapchat) and start-ups (I’ve founded five) for my entire career. In such a historically male-dominated industry, I’ve felt a sense of constant competition with those around me, always fighting to carve out my own niche. Success in this space is often measured by how much you can do, regardless of the negative impact on your mental and physical health. But my body—like all women—follows its own rhythm. It’s taken years to understand that my energy, my productivity, my mood, and so much more are linked to my cycle. Menstruation affects each of us differently, but hydration is a universal need during that time of the month. I craved something tasty that relieved symptoms but there was nothing that met this criteria in the beverage aisle. That’s when I realized there was a gap: no functional beverage made specifically for menstrual wellness. Partnering with top women herbalists, I leaned into the plant power of the Himalayan Holy Fruit, and after experiencing its benefits firsthand, I created The Cycle. This drink isn’t just about relieving symptoms; it's about embracing your cycle’s four phases—luteal, menstruation, follicular, and ovulation—and taking control of your nutrition. I kept our branding loud, to normalize menstruation and connect us to each other during this shared experience. If you see someone else drinking The Cycle, you’ll know you’re synced up, making a statement, and proud of it :) Read their story