Wag and Wool wholesale

About Wag and Wool

We provide stylish and sustainable clothing for dogs, ethically made right here in the UK. Our commitment to sourcing only the best natural and recycled materials reflects our values of preserving nature and pet well-being. We believe that dogs deserve to look and feel their best while minimising their carbon pawprint. Through our thoughtful designs and slow production practices, we aim to promote a more sustainable and compassionate lifestyle for pets and their owners alike. Hello, I'm Toni, the dog-loving and determined co-founder of WAG&WOOL. I live in Brighton, England, together with my amazing mum, Debby, who runs WAG&WOOL. WAG&WOOL was born from a shared passion for dogs and sustainable fashion. Two friends, both with an insatiable obsession for our furry friends and a desire to make the world a better place, decided to take action. Frustrated by the lack of quality materials in dog wear and the influx of pet brands sourcing from the same factories in the Far East, we knew that dogs and their owners deserved something better. All our products are proudly made in England. We focus on thoughtful design and slow production practices, using only the finest natural yarns available. Read their story