About Lucky Penny

We're a #livemypurpose lifestyle brand featuring on-trend clothing, gifts and accessories for girls. Our flagship store in De Pere, Wisconsin is filled to the brim with adorable apparel girls LOVE to wear, gifts they LOVE to give and a positive message they need to hear...and we LOVE to spreading that message to boutiques across the country as well! We've been blessed to be part of an amazing community in Northeast Wisconsin for the past 20 years with our boutique hey, daisy! and were so excited to create a"mini-version" in 2017! Our mission was to create an inspiring place for girls to shop; but more importantly, to spread positive vibes in the community we call home and to inspire those who walk through our doors to do the same. With a love for all things creative and the inability to find exactly what we were looking for in the wholesale world, Rachel set out to create Lucky Penny original products, starting out with the LP Manifesto. An immediate hot seller, we expanded our product offering to all things inspiring for girls and have never looked back! As the desire to carry our original LP designs, merchandise and message grew...so did our wholesale line! Being store owners ourselves, our wholesale items are created with the retailer in mind! We test our products to OUR retail customers first, so we know YOURS will love what you buy from LP! Read their story