About fuzzy brush , fuzzy rock

It took around twenty years to bring fuzzy brush from a fuzzy idea into a workable and popular product. Back in 1996, fuzzy brush founder Jim Drew found a disposable toothbrush in a vending machine in a pancake restaurant in Amsterdam and thought it had the potential to be a great product, so he set about developing that potential. Since fuzzy brush was always intended to be a serious and effective oral hygiene product, dentists were brought on board to ensure that fuzzy brush really was able to deliver on that promise. Serial entrepreneur Jim Drew, meanwhile, focussed on the business aspects such as packaging and distribution. As is so often the case when any young company comes up with an innovative product, it took (quite) a bit of trial and error before the management realised that the way to get the sales traction they needed was to focus their efforts in putting vending machines into dentists’ waiting rooms (and educating the dentists themselves on the benefits of the product). They further opted to concentrate on two key target markets, London and Florida. This strategy paid off and in 2001 the business had grown and matured enough to move to a licensing model. Over the next ten years, fuzzy brush built up a network of distributors all across the world, literally. Fuzzy brush was sold in the U.K., Europe, the USA, Canada, South America, the Middle East and Asia Pacific.Read their story