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From the backstage of theatre to a backstreet café in Vietnam. "For over 20 years, I lived and breathed the world of film, TV, and theatre. I spent 15 years backstage at The Lion King in London’s West End, working on productions where every second mattered, every detail had to be perfect, and energy was everything. It was an industry that demanded creativity, focus, and endurance—but the energy solutions weren’t built for the long haul. The choices were either overpowering espressos or over-engineered energy drinks, leaving you wired, then wiped out. Then came Vietnam. On a rare break from the intensity of production life, I set off on a solo adventure. In a backstreet café, I was handed a drink I’d never seen before—a sparkling coffee, sipped through a lemongrass straw. It was smooth, light, and refreshing—an entirely new way to experience coffee. That moment stayed with me. Energy didn’t have to be heavy. It could be uplifting. And just like in theatre, where timing and balance are everything, I knew coffee could be reimagined the same way." A Sparkling Idea, A Bold New Energy: "I didn’t just want to create another coffee—I wanted to create a coffee that moved with you. Something that gave just the right amount of caffeine (40mg), felt smooth and refreshing, and inspired adventure. This isn’t just about the caffeine hit. It’s about the moment. The connection. The energy of the people and places that shape us. That’s why each flavour is inspired by a destination.
From the backstage of theatre to a backstreet café in Vietnam. "For over 20 years, I lived and breathed the world of film, TV, and theatre. I spent 15 years backstage at The Lion King in London’s West End, working on productions where every second mattered, every detail had to be perfect, and energy was everything. It was an industry that demanded creativity, focus, and endurance—but the energy solutions weren’t built for the long haul. The choices were either overpowering espressos or over-engineered energy drinks, leaving you wired, then wiped out. Then came Vietnam. On a rare break from the intensity of production life, I set off on a solo adventure. In a backstreet café, I was handed a drink I’d never seen before—a sparkling coffee, sipped through a lemongrass straw. It was smooth, light, and refreshing—an entirely new way to experience coffee. That moment stayed with me. Energy didn’t have to be heavy. It could be uplifting. And just like in theatre, where timing and balance are everything, I knew coffee could be reimagined the same way." A Sparkling Idea, A Bold New Energy: "I didn’t just want to create another coffee—I wanted to create a coffee that moved with you. Something that gave just the right amount of caffeine (40mg), felt smooth and refreshing, and inspired adventure. This isn’t just about the caffeine hit. It’s about the moment. The connection. The energy of the people and places that shape us. That’s why each flavour is inspired by a destination.