About A Soft Idea

A Soft Idea (ASI) is a small business of four women, started by Claudia Vargish. Claudia has designed for major establishments such as Talbots, Macy's, and Godiva. She created ASI, however, because she enjoys working closely with consumers and tailoring her products to their specific needs. Claudia is a proud mother of two driven and creative young women, and her goods are largely inspired by them. Read their story