About Bookman Urban Visibility

Bookman creates inspiring and award-winning visibility products with an aesthetic edge for cyclists, runners, and pedestrians who need to see and be seen. With a heavy focus on details, quality, and safety, the design has one goal: to make everyone visible in traffic and prevent accidents. “Safety doesn’t have to be boring. We’re on a mission to save lives and make everyone visible in traffic. And to achieve that, our belief is we need to create products that people genuinely love to use.“ Based in Stockholm, Sweden, Bookman draws on the heritage of Swedish safety-conscious brands but also finds inspiration in the traditions of minimalistic, functional Scandinavian design and innovative technology. And, coming from the land of polar nights, with 24 hours of darkness, each product must live up to the highest standards.Read their story