About YAY! for Everyone

“I started YAY! for Everyone because of my son, Ezra. We would paint our nails often, during the shelter-in-place order. It was a fun activity together and it was an opportunity for us to connect. While we painted, we talked about self care and how special it is to have this time together. When it came upon time to buy him his own bottle of nail paint, I realized that there were zero nail polish companies that cater to ALL kids, not just girls. Thus, I created YAY! for Everyone. An inclusive, gender neutral, non toxic nail polish for kids.” — Courtney, CEO & Founder Read their story