About di Prima

Over 35 years ago, the diPRIMA line of hair accessories was established. Our core belief then and now, is to import only high-end, quality European hand crafted merchandise and sell the items for reasonable prices. As a family owned and operated business, these core beliefs have always been present in the day-to-day operations of the company. Our products use only Eco-Friendly materials. Our hard good products are made from cellulose acetate (a cotton and wood based material with no petroleum). Our fabric goods are made from genuine Italian fabric (lycra and cotton). We pride ourselves on delivering superior classic and new trends of products to the marketplace. When you try our products, you’ll understand why we have the most loyal customers for decades.Read their story