About Not Bad Pretty Good

Hey there—I’m Matt, Founder and Creative Director of Not Bad Pretty Good. After ten years pulling shifts as a firefighter and paramedic, I traded my turnout gear for woodworking tools and eventually found myself designing polos and hats late into the night. Out on the course one afternoon, it hit me; most golf apparel out there looks the same—serious logos, stiff collars, not a lot of personality. With golfers embracing individuality and vibrant styles both on and off the course, our pieces let you stand out with confidence and flair. So I set out to fuse top-tier, moisture-wicking fabrics with pop-culture nods and inside jokes that start conversations and spark smiles. In addition to our ready-to-go lines, we love teaming up with retailers to create custom polos that reflect your shop’s vibe—whether that’s echoing your clubhouse colors or riffing on a local landmark. We keep things lean and flexible: fast turnarounds, straightforward reorders, and on-point marketing assets so you can show off these pieces online or right on your racks. If you’re ready to ditch the cookie-cutter polos and give your customers something to talk about, let's talk about a partnership!Read their story