About Wildgreen

Wildgreen is a UK-based children’s clothing brand rooted in the simple belief: Nature is our playground. Born from a mum’s frustration with gendered, low-quality kidswear, Wildgreen was created to offer a better way - clothes that are unisex, sustainable, and built for adventure. Our collections feature joyful prints inspired by nature, crafted from 100% GOTS-certified organic cotton and made with care by a family-run manufacturer in India. We focus on timeless silhouettes, durable fabrics, and playful details designed to support slow, intentional wardrobes. From beach days to muddy puddles, every piece is made to lived in, loved and be passed on. At Wildgreen, we’re committed to progress over perfection. That means full transparency, from ethical manufacturing to recycled packaging, and a deep respect for the planet our children will inherit. Whether you’re a boutique looking for beautiful gender-neutral options or a parent-led store seeking values-aligned brands, we’re here to grow with you.Read their story