About Proper Good

Proper Good is a fast-growing, personality-filled home and gift brand that was born during the 2020 lockdown. The business started as a passion project from Abbie’s bedroom floor and has grown year-on-year into the worldwide market. In 2022 Abbie began to take part in pop ups and markets across the UK, including the likes of the Trafford Centre Boots, and was blown away by the response at each event. From here the brand has seen notable growth in the wholesale market and has since been stocked by the likes of Oliver Bonas, Anthropologie and Wolf & Badger, along with independent stores across the UK, Europe, US, Australia and Canada. The Proper Good team now consists of Abbie and her two assistants Aimee and Gabs who fulfil all stockist orders from their two Manchester-based studios. Proper Good’s stockist orders are printed on demand, framed, packed and shipped from their Manchester production studio. This in-house production allows for the team to meet high quality standards, respond quickly to any custom requests and work closely with their stockists. Artwork is giclée printed on archival matte paper which is made to last, before being framed using FSC certified mouldings that are handmade in London. In addition to stockists, Proper Good have collaborated with brands such as Roland DG, Skinny Dip, Sweaty Betty and Papier and have been featured in editorials from British Vogue, Tatler, World of Interiors and GenLux.Read their story